There are three values that I incorporate into every aspect of my life. They are the keys to personal success and to success in business.
Quality - We live in a throwaway society and I hate cheap stuff. I'm a big believer in "you get what you pay for" and I'll always spend (and do) a little bit more for a higher quality product. Quality is how you earn respect.
Value - This is the essential counterpart to Quality. Without Value price is a glaring problem. The key is to find a way to achieve optimal Quality while also providing immense Value. It's a challenge but it can be done.
Simplicity - This is my favorite. Our lives become more complex every day. I believe that it is essential to simplify anything we can. Whenever I can make my own (and everyone else's) experience simple and straightforward, I do. Be careful of bells and whistles, they are often masking poor quality or low value.
At the end of the day, the key to building a successful life or long-lasting brand is through quality, high-value interactions (or products) and a simple, enjoyable experience.
Whether you're improving your life or building a company, these are the principles to live by.